You have created a brilliant website and now it's time to get some traffic. This small five step guide can give you some help on how to succeed with website promotion.
Ways to promote a website
Seek out quality, on-topic sites using search engine
Use a 'Traffic Exchange' program.
Put website URL on all printed materials
Multiple domain names covering common variations of business name and type of service or product the business sells.
Add URL to email, newsgroup and forum signatures
Put URL on business uniforms
Give promotional items with the website URL
Put URL in all business press releases
Put URL on company vehicles
Regularly add good content to a website
Submit written reviews of your website to print media such as magazines
Include URL in any classified advertising
Use the link as your signature in related forums.
Add URL to plug boards
Add the URL to pixel sites
Add url to blog posts
Add url to forum posts
Add url to Web Directories
1. Submit your site to search engines.
This is a "must do". Before you submit your site to the engines make sure that your site is search engine optimized . After that, consider submitting your site to search engines, using our automatic service.
2. Submit your site to different directories.
Submitting your site to directories does not only give you more hits, it also
increases your link popularity. The number of web pages linking to your site is
considered an important factor by many search engines to achieve a high ranking.
A link from an important site such as Yahoo is given more weight than any other
Submitting to directories are not as easy as submitting to search engines. You have to make sure that there are no dead links or "under construction pages" on your site. They do not accept such sites. Read more about how to add your site on their information pages below.
3. Submit your site to pay-per-click-search engines.
If you are in a hurry to get your site noticed, or if you have money to spend on
advertising, pay-per-click search engines offers a perfect solution.
You pick the keywords suitable for your site, the ones you need to attract the right type of visitors to your site. Then you set a rate that you are willing to pay for each click on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword and as an advertiser you only need to pay if the searcher clicks on your link. This way, you only pay for the visitors that you actually receive.
There are dozens of pay-per-click search engines on the Internet and some can bring you a lot of traffic and some will probably not be that good. The pay-per-click search engine with most searches is without question Yahoo! Search Marketing. They provide search results at several major search engines including Yahoo!, Ebay, Alltheweb, Infospace, AltaVista, and many others .
4. Exchange links with other sites.
As mentioned before, link popularity is considered an important factor by many
search engines to achieve a high ranking ,so you would want your link on as many
other sites as possible. Links from sites related to yours are also given more
weight by the search engines so you should try to get your link on such sites.
People move from one site to another through links. A well placed link on a site that attracts the same visitors as yours can be a great traffic generator. If you want to find sites to exchange links with, check out who's linking to your competitors and try to exchange links with them. Keep in mind that a link exchange should be beneficial for both parts.
5. Join a traffic exchange program.
Traffic exchanges gives you an opportunity to advertise for free & commercial on other sites. There are many different types of traffic exchanges such as banner, text link, exit, pop under and popup exchanges.
When selecting a traffic exchange make sure that they offer extensive fraud control and targeted categories otherwise it will most likely just end up as a waste of your time. Fraud control is important cause sometimes members of the exchanges are using automated bots to receive free traffic from other members in the exchange. Meaning that you will send them real visitors and they will send you robot visits. Targeted categories is a must, and the more targeted, the better, cause these are the visitors that are most likely to be interested in your website.